story: JAKE EMEN
photos: NATASHA MOUSTACHE
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“We launched an equity crowdfunding campaign within 30 days of the enactment of Title III of the JOBS Act,” says Josh Morton, CEO and co-founder of Barrow’s Intense. JOBS, by the way, stands for Jumpstart Our Business Startups. ”We were one of the first companies to take advantage of Title III, and the first craft spirit to make a Title III offering on WeFunder. We came up with the term ‘craft investing,’ because it epitomized this innovative and new form of investing that allows any individual to invest in small craft companies — not just big funds and the ultra rich.”
Barrow’s raised approximately $300,000 from 550 investors in their campaign, and it sees similar benefits to crowdfunding as Nevenglosky does. “So much of our business is about building brand awareness,” explains Eve Alintuck, co-owner and vice president of Barrow’s. “And investors are one of the best catalysts for growth. Equity crowdfunding investors are engaged and ready to help the company … Combining capital-raise efforts with brand advocacy is an efficient use of resources for our small brand.”