story: ANTHONY NOTO
Barrow’s Intense, a small Brooklyn-based distillery, wants to follow in the footsteps of St-Germain, Baileys and Fireball and become one of the most recognized craft spirit brands in the world.
However, the company’s founder and CEO can claim that his brand trail blazed in a way the others did not — equity crowdfunding.
Josh Morton started Barrow’s Intense out of his N.Y.C. kitchen, making a ginger liqueur ” in small batches just for friends.” Today, it’s a national brand that, with the help of equity crowdfunding, has almost 400 investors.